Shrewsbury Town FC is launching a hospitality initiative for October that ties earnings to on-pitch performance. Guests booking premium matchday experiences at the Croud Meadow will receive STFC Hospitality Credit based on match results and goals scored.

The performance credit system works as follows: a Shrewsbury Town win earns £200 in credit, a draw earns £100, and every goal scored adds £50. Credit accumulates with results — for example, a 4-0 victory generates £400 total (£200 for the win plus £200 for four goals).

Credit earned can be applied to future STFC hospitality bookings, effectively reducing the cost of future matchday experiences.

Hospitality packages available

Executive Box packages cost £750 + VAT (reduced from £1,200 + VAT) and include 10 seats in a second-floor box, two-course premium dining, STFC team sheet, padded balcony seating and dedicated hospitality service. Only one Executive Box is available per fixture.

Match Sponsorship packages are priced at £850 + VAT (usually £1,250 + VAT) and accommodate eight guests in the Sovereign Suite. The package includes three-course dining, Prosecco on arrival, STFC team sheet, padded seating, the opportunity to present the Man of the Match award, and a signed STFC shirt to take home, plus big-screen exposure.

Match Ball Sponsorship also costs £850 + VAT (reduced from £1,250 + VAT) for eight guests. This package includes walking out with the match ball before kick-off, three-course dining, Prosecco, padded seating in the Sovereign Suite, a signed match ball to take home, and big-screen exposure.